The influence of mass media in every individual has made great impact, that we can’t imagine life without media. For everything the main referral will be media, well when we talk about media and looking at young generation we need to analyze how doe’s media play role in the life of people. It all depends how we use them, it has got both advantages as well as disadvantages. Let see how does media impacts in the life of people.
Kinds of media
There are two kinds of communication namely, interpersonal and mass communication. There are several media for mass communication. The post, telegraph and the telephone are the important means of communication. Radio, television, newspapers, journals and magazines are the other media. With the introduction of portable transistor, the radio has become the common mass media. According to the All India Radio, the Air reaches about 220 million and more people around the world. Hence it is the most effective medium. Though radio broadcast includes programs for family welfare, for youth, for the farmers and on education, health and hygiene, it is used mainly for listening to film songs.
About Television
The media which is next in importance and popularity is the television. It transmits news, current affairs, educational programmes, dramas, films and world affairs. We not only listen to but also see what happens in any remote part of the world at the same instant.
Here again it is used only as an entrainment medium. But in advanced countries, major operations are telecast live for the benefit of others. With the advent of private televisions, the T.V. has become the main medium for advertisement and cheap entrainment.
The news papers and journals from cheapest and the largest media, If we look at in India and news paper media that caters people, you would surprise to know there are 27,000 newspapers , 2600 journals in about more than 96 languages. The circulation is estimated around 58 million. These papers and magazines cater to the needs for it is useful only to the literate population. They do not reach the remote rural places.
The advantage of media is it should be used in a proper way and the young generation must be taught the proper use of media. If the media is used in right manner then you can be sure that you will benefit a lot from it. It has got lot thing to teach children. There papers, media which also come with adult oriented content, those things often spoil the modern generation.
Use of media must bring knowledge and information sharing, more of positive side of life. The young must be taught the uses of media and if used in a proper manner how it benefits people and for better living.
